10 Best Practices For Creating Online Courses

Antony C.
8 min readAug 17


“Are you an online course creator or edupreneur looking to create and sell your first course to build an online business?”

Growing at 20% per year, offering online education by creating and selling an online courses has become a lucrative opportunity for individuals seeking to share their expertise and generate income.

Online Course Creator

We’ve compiled the best practices from successful course creators on the topic of creating and selling online courses, providing practical insights, actionable steps to ensure success and avoid costly mistakes in this rapidly growing market.

1. Understanding the Online Course Market

The online course market is witnessing exponential growth, driven by the increasing demand for accessible and flexible education, more people are looking for online learning over traditional education.

To effectively tap into this market, it’s essential to gain a comprehensive understanding of its dynamics and potential. Here’s what you need to know:

  1. Growth of the e-learning industry: The e-learning industry has experienced substantial growth in recent years, with projections indicating continued expansion. This growth is fueled by advancements in technology, increased internet access, and the rising need for lifelong learning.
  2. Benefits of creating and selling online courses: Online courses offer numerous advantages, including the potential for profitability and global reach. They provide flexibility for both instructors and learners, enabling them to access educational content anytime, anywhere.
  3. Conducting customer research: Before developing your course, it’s crucial to identify the market demand for your chosen topic. Through customer research, you can gain insights into your target audience’s needs, preferences, and pain points, allowing you to tailor your course to their requirements.
  4. Identifying popular online course ideas: Analyzing popular course topics and identifying niche markets can help you create a course that stands out and appeals to a specific audience. This strategy enhances your chances of success by catering to the unique needs of a target market.
  5. Know the best online course platforms: Understand and explore the different online course platforms, each platforms have its own set of advantages and drawbacks, selecting one which fulfil your need is key in creating a profitable online course business.

2. Planning Your Online Course

Proper planning is the foundation for a successful online course.

“Fail to plan is plan to fail”

Knowing how your course will look like before you even start investing your time and money into creating your first course is key and here are some considerations for effective course planning:

  1. Choosing the right course topic: Select a topic that aligns with your expertise and passion. Do take note that it is both your expertise and your passion, and not just one of these 2 criteria.
  2. Determine the demand: Conduct market research to ensure there is demand for your chosen topic and validate its viability, you can do this by inviting your friends who are in the field and ask them if they will be interested in such a course.
  3. Know your course format: Decide on the format of your course based on the content and learning objectives. Course can be in the form of a single format, or a combination of a different format. Here are some format where it can be delivered; Video lessons, quizzes, downloadable resources, and interactive elements can enhance engagement and knowledge retention.
  4. Outlining the course content: Create a detailed course outline that organizes the course material in a logical and progressive manner. Start with an introduction and break the content into modules or lessons. Each lesson should have specific learning objectives.
  5. Setting learning objectives and goals: Clearly define the learning outcomes you want your students to achieve. Well-defined objectives help students understand what they will gain from the course and enable you to assess their progress effectively.

3. Creating Engaging Course Content

Compelling and engaging course content is essential for learner satisfaction and success. This is even more important when it is taught online.

Consider the following when developing your course materials:

  1. Focus on quality not quantity: Create content that is well-researched, accurate, and presented professionally. Use a combination of multimedia elements such as videos, slides, infographics, and written content to cater to different learning styles.
  2. Utilizing interactive technology: Incorporate interactive elements like quizzes, assessments, and discussion forums to encourage active participation and reinforce learning. Create online community and learning groups, these elements promote engagement and help learners apply knowledge in practical scenarios.
  3. Structuring content with the help of DRIP: Organize your content into easily digestible modules or lessons. Use clear headings, subheadings, and bullet points to enhance readability and facilitate understanding. Chunking information improves knowledge retention. Personalize the learning experience of each of your learners with DRIP feature offered by most online course platform.

4. Building an Effective Online Course Platform

Selecting the right online course platform with the best LMS is crucial for delivering a seamless learning experience with all the required features for you to create online courses that engage with your learners.

If you really want to make your course a success and have people buy your course, you need to choose an online course platform that is designed for your business. Consider the following factors when choosing a platform:

  1. Ease of use and customization options: Look for a platform that is user-friendly and allows full customization to reflect your brand identity and white-labeling of the course. Intuitive navigation, responsive design for both desktop and mobile, and the ability to add your logo and color scheme contribute to a positive user experience.
  2. Course management and analytics features: A robust platform should provide features for managing enrollments to help automate most of your process, tracking student progress, and generating detailed analytics. These insights help you understand learner behavior and optimize your course accordingly.
  3. Support and customer service: Always choose a platform that offers reliable customer support that helps you address technical issues, provide guidance, and resolve queries. As an course creator, setting up your online course on a platform where it provided prompt and efficient support is essential for maintaining a positive learning environment.

5. Marketing and Selling Your Online Course

Effectively marketing and selling your online course is vital to attract students and maximize your revenue potential.

Your course sales and how much you can make creating your online course is highly dependent on your marketing effort and capabilities. Thus when you want to market your course, consider the following strategies:

  1. Building a compelling sales page: A sales page is also call a landing page, the sole goal of the sales page is to convert audience into paying customers. Studies shows that direct traffic audience have an conversion rate of over 3.3%, and knowing how to create a persuasive sales page that highlights the value and benefits of your course can increase the conversion rate even further. Include engaging visuals, testimonials, and a clear call-to-action to encourage conversions.
  2. Use social media: While the conversion rate for social media is kind of low with a conversion rate of just over 1.5%, however social media platforms are free. Share engaging content, collaborate with influencers, and participate in relevant communities to build your online presence by promoting your course on social is a free and great way to market and reach a wider audience.
  3. Leverage on email marketing campaigns: Build an email list of interested prospects and create targeted email campaigns to nurture leads and drive conversions. It was found that email marketing give a whooping 2.6% conversion rate which is 70% higher in conversion than on social. In your email communication, share valuable content, offer exclusive discounts, and communicate the benefits of your course to potential customers.
  4. Form partnership with affiliates and influencers: Collaborate with influencers and affiliates in your niche to expand your reach. Offer them incentives such as a commission for each referral, and provide them with promotional materials to support their marketing efforts. Popular online course platform like LearnWorlds offers you an automated way to do this.
  5. Craft engaging course description: Writing engaging and information course description helps you in increasing your conversion rate. A course description hasty written offers no depth and give a bad impression to your potential learners, while a well crafter course creation tells your student exactly what they can expect from taking up this course.

6. Engaging with Learners

Building a strong connection with your learners is crucial, this is where it makes your platform “sticky” keeps your learners from coming back for more. Influencers are the best people to learn from in this field, but in case you aren’t one or will just like to know more, consider the following best practices:

  1. Foster a sense of community: Create opportunities for learners to interact with each other through discussion forums, group projects, or live webinars. Build a sense of community in your platform. Try to include features that can help encourage collaboration, knowledge sharing, and peer feedback to enhance the learning experience.
  2. Provide timely and personalized feedback: Your learners want to engage with you, and as the course creator priorities in actively engage with your learners by providing constructive feedback on their assignments, assessments, or questions. And if you want to bring that connection up a level, offer personalized feedback to demonstrate your commitment to your student’s progress and encourages them to stay motivated.
  3. Offer additional support: No one mind too much support, and if you are able, supplement your course materials with additional resources such as cheat sheets, downloadable templates, or recommended readings. These resources can enhance understanding and provide learners with practical tools to apply their knowledge.

There is actually one last one which I think can be in this list, “Provide Coaching”.

Coaching is probably the best way to engage your learners, and not only that it is some of the best ways to further monetize your online course and gain an additional income.

Some professional coaches are reported to earn more than $250,000 per month, and the average coaches earns approx. $75 per hour.

7. Continuous Improvement and Updating

Regardless if you are building an online school or just building an online course to sell, to stay competitive and relevant in the online course market, continuous improvement and updating of your course content are essential. Consider the following practices:

  1. Collect and incorporate feedback: Encourage learners to provide feedback on the course content, structure, and delivery. Analyze their suggestions and incorporate relevant improvements to enhance the learning experience.
  2. Stay updated with industry trends: Continuously monitor industry trends, new research, and technological advancements related to your course topic. Update your content periodically to ensure it remains current and valuable.
  3. Offer lifetime access and updates: Providing lifetime access to your course and offering updates to existing students demonstrates your commitment to their ongoing learning. This practice also encourages students to recommend your course to others.

Continuous improvement and updating of your course content is implementing a feedback loop to always keep your course relevant and can provide value to benefit your students.

…Check out the rest of the article HERE.

So…what’s next?

Best way to be successful as a course creator is to use the right tools for your online business, check out the “Best online course platform that can help skyrocket your profit”.

Originally published at www.incomebuddies.com on 07 Jun 2023.



Antony C.

Career & Personal Finance. I write to change lives. Founder and Serial Entrepreneur.